HEALTH HAS CHANGED
Lifestyle disease is now the #1 cause of illness.
OUR HABITS DETERMINe OUR HEALTH
Lifestyle diseases that can be prevented by changes in diet, environment, and lifestyle, such as heart disease, stroke, obesity, and diabetes are now the #1 cause of illness and death.
Today, 75% of illness is chronic and lifestyle-driven. The best medicine we have is changing our habits.
It's the whole population
Health used to be mostly about curing infectious diseases. Only a few people in a population would be sick at any given time. Now 47% of people have at least one lifestyle disease. And many more are at risk of becoming sick. We need to support people outside of the doctor’s office and in their daily lives.